The flowers of this prairie coneflower are intriguing; the dark, coarse, central cone is surrounded by slender, 1-3" pale-purple drooping rays, reminiscent of a badminton shuttlecock. Flowering occurs in early to late summer with repeat blooming, especially when deadheaded. Tall, 24-36", stiff, upright stems have fuzzy, lanceolate foliage with prominent veining. This south central US native is easy to grow, great for naturalizing and attractive to birds and butterflies. Plants perform happily in all but wet soils.